Introduction to Entrepreneurship

An Instructional design case study

Duration

5 days

Problem Statement

Starting a business can be a daunting task and many aspiring entrepreneurs lack the knowledge and skills necessary to launch and grow a business, leading to the early failure of many new companies. This Introduction to Entrepreneurship course aims to provide learners with a comprehensive understanding of the fundamental skills aspiring entrepreneurs need to successfully build, fund, and run a business from the ground up.

Overall Objectives

The overall goal is to introduce Entrepreneurship to learners, then have them apply and teach what they learned through the final project.

Success Criteria

Success in this course is based on the ability to define the fundamentals of entrepreneurship (ideation, market research, business planning, funding, growth strategies and apply these skills to a real-world business proposal.

Course Evaluation Meter

Number of people completing a business plan at the end of the course, Number of people completing the end of module assessments, Number of people engaging with discussion questions.

Project Analysis