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Workshop Scenario:

Please think of yourself in the following scenario as you complete this workshop.

You recently signed up to be an ambassador with 24/7 Teach because you’ve heard about affiliate marketing and you know it can be incredibly lucrative. You have a job, but you want to explore affiliate marketing for some side income– especially since you’ve heard it only takes a few hours a day. 

You are familiar with 24/7 Teach and believe in the value they offer, so it’s the perfect place to start. You have no marketing background, so you decided to take this training to give yourself the best chance for success.

In the previous lesson, you took a look at sales funnels and even had a chance to set up your own. Next, we will explore email marketing and why they are vital for your affiliate marketing business. We will ensure that you’re all set up to begin your email marketing so you can start building trust and relationships with your leads.

Your objective for today is:

Apply practical, hands-on activities, resources, and newly acquired skills such as setting up automated emails.

Important Questions to Consider While Reading:

In order to be successful in this lesson, you must be able to answer this important question.

1. Why is it important to collect emails from your leads and build an email list?

Lesson 5: Email Marketing

5.1) Why use an Email list?

An email list is a crucial component of any successful marketing strategy. Here are several reasons why you should use an email list in marketing:

1) Leads

Your email list is a collection of individuals who have given you permission to contact them directly. This means that they have already expressed some level of interest in your brand, product, or service. By sending targeted and personalized messages to your email list, you can nurture these leads and move them further down the sales funnel.

2) Longevity

Unlike social media, email marketing offers a long-term and sustainable way to engage with your audience. While social media algorithms can change at any time, your email list is something that you own and control. By consistently delivering value to your email subscribers, you can build trust and loyalty over time, leading to long-term customer relationships.

Automated emails are a powerful tool for marketers to save time and increase efficiency while still providing personalized communication to their audience. Here are a few more reasons why automated emails are so useful in marketing:

3) Timely Communication:

Automated emails can be triggered by specific actions or events, allowing you to reach your audience at the right time with the right message. For example, you can send a welcome email to new subscribers, a reminder to complete a purchase, or a follow-up after a purchase is made.

4) Personalization:

Automated emails can be tailored to each individual recipient, using data such as their behavior, preferences, and purchase history. This level of personalization can increase engagement and conversions by making your emails more relevant and valuable to your audience.

5) Consistency:

Automated emails can help you maintain a consistent communication schedule with your audience, even when you're busy or unavailable. By setting up a series of automated emails in advance, you can ensure that your subscribers receive regular updates and stay engaged with your brand.

5.2) Setting up your emails

Setting up an Email Campaign Using Systeme.io:

Follow this video tutorial to set up email marketing with Systeme.io

Setting up automated emails Using ClickFunnels.com:

Follow this video tutorial to set up email marketing with ClickFunnels.com

5.3) Email Templates

Templates:

5.4 Newsletters and Broadcasts

If you need to send a one-time email to your subscribers, aside from your automated emails, there are ways to do that as well!

Systeme.io

In Systeme.io you’ll follow these steps:

1) Go to Emails

2) Click on “Newsletters”

3) Click “Create”

4) Draft your email in the same way we showed you above

5) Choose the tags you’d like to send the newsletter to

6) Click “Save and Schedule” where you can either schedule it to go out at a specific time or send now!

Clickfunnels.com

1) Go to Marketing

2) Click on “Broadcasts”

3) Click “Create Broadcast”

4) Select a template or “Create from blank”

5) Draft your email and save

6) Click “Schedule Broadcast” and fill out information including editing the audience you’d like to send to

7) Choose “Immediately” or “Later” and follow the prompts to schedule.

Closing Assessment:

Select the Assessment button below to answer the following questions:

1. State two reasons why it’s important to collect emails from your leads.

Discussion Question:

1. Please answer the following question in the comment section below and interact with learners from around the world.

• Create two email drafts in your automated email site that will go out to your leads when they opt into your funnel. Share them below for feedback.

2. Please read and reply to other learners’ answers in the forum. Your replies should offer new substantiated ideas or thoughtful questions.

Course Created by: Samantha Nally, Laura Campion, Jan Deniece de los Reyes, and Rimandeep Kaur