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Workshop Scenario:

Please think of yourself in the following scenario as you complete this workshop.

You recently signed up to be an ambassador with 24/7 Teach because you’ve heard about affiliate marketing and you know it can be incredibly lucrative. You have a job, but you want to explore affiliate marketing for some side income– especially since you’ve heard it only takes a few hours a day.

You are familiar with 24/7 Teach and believe in the value they offer, so it’s the perfect place to start. You have no marketing background, so you decided to take this training to give yourself the best chance for success.

In the previous lesson, you took a look at sales funnels and even had a chance to set up your own. Next, we will explore email marketing and why they are vital for your affiliate marketing business. We will ensure that you’re all set up to begin your email marketing so you can start building trust and relationships with your leads.

Your objective for today is:

Apply practical, hands-on activities, resources, and newly acquired skills such as setting up automated emails.

Important Questions to Consider While Reading:

In order to be successful in this lesson, you must be able to answer this important question.

Why is it important to collect emails from your leads and build an email list?

Lesson 5: Email Marketing

5.1) Why use an Email list?

An email list is a crucial component of any successful marketing strategy. Here are several reasons why you should use an email list in marketing:

1) Leads

Your email list is a collection of individuals who have given you permission to contact them directly. This means that they have already expressed some level of interest in your brand, product, or service. By sending targeted and personalized messages to your email list, you can nurture these leads and move them further down the sales funnel.

2) Longevity

Unlike social media, email marketing offers a long-term and sustainable way to engage with your audience. While social media algorithms can change at any time, your email list is something that you own and control. By consistently delivering value to your email subscribers, you can build trust and loyalty over time, leading to long-term customer relationships.

Automated emails are a powerful tool for marketers to save time and increase efficiency while still providing personalized communication to their audience. Here are a few more reasons why automated emails are so useful in marketing:

3) Timely Communication:

Automated emails can be triggered by specific actions or events, allowing you to reach your audience at the right time with the right message. For example, you can send a welcome email to new subscribers, a reminder to complete a purchase, or a follow-up after a purchase is made.

4) Personalization:

Automated emails can be tailored to each individual recipient, using data such as their behavior, preferences, and purchase history. This level of personalization can increase engagement and conversions by making your emails more relevant and valuable to your audience.

5) Consistency:

Automated emails can help you maintain a consistent communication schedule with your audience, even when you're busy or unavailable. By setting up a series of automated emails in advance, you can ensure that your subscribers receive regular updates and stay engaged with your brand.

5.2) Setting up your emails

Setting up an Email Campaign Using Systeme.io:

Follow this video tutorial to set up email marketing with Systeme.io

Setting up automated emails Using ClickFunnels.com:

Follow this video tutorial to set up email marketing with ClickFunnels.com

5.3) Email Templates

Templates:

Right after a lead opts into your email list (gives you their email in exchange for a free resource), they should immediately receive a thank you email. This email should thank them for joining your community, deliver them the free resource, and make them feel excited about what they just signed up for.
Here’s an example:
Subject: Your FREE workshop is here!!
Dear [Name],
I wanted to take a moment to personally thank you for signing up for our workshop and joining our community of individuals who want to eradicate inequality in education. We are thrilled to have you on board and can't wait to share our knowledge and expertise with you!
I remember when I first started out in this field, I struggled to find reliable resources and support. That's why I became an ambassador for 24/7 Teach, to help others like you avoid the same challenges I faced. Our mission is to provide you with valuable insights, resources, and tools that will help you succeed.
By joining our community, you've taken an important step toward achieving your goals, and we're committed to supporting you every step of the way. I’m excited to have you on board and look forward to sharing this journey with you.
You’ll find your free 7-day workshop Here! (Include Link)
If you have any questions or suggestions, please don't hesitate to contact me. I value your feedback and am always looking for ways to improve our offerings and better serve this community.
Best regards,
[Your Name]
After some time goes by (maybe 1 or 2 days), you should send a follow-up email to your lead to see how they are enjoying their free resource. This email should let the lead know that you’re genuinely interested in how they’re doing, that you’re here for support, and that there are options that they could purchase to get them to their goal faster.
Here’s an example:
Subject: How's It Going, [Lead Name]? Ready to Take Your Career to the Next Level?
Dear [Lead Name],
I wanted to follow up with you to see how you're enjoying the 7-day workshop we sent you last week. I hope it's been helpful in [achieving specific goal].
As someone who has shown interest in [product/service], I thought you might also be interested in some of our more advanced products that can help you take your [goal] to the next level.
We offer a range of bootcamp options that can help you achieve [specific benefit]. Whether you're looking to [specific benefit], or [specific benefit], we have something that can help.
Our 10-month bootcamp is particularly popular with customers who are looking to find a job quickly. It comes with 1-1 mentoring, plus a job guarantee and has helped countless customers find a new career.
We also have an 8-week bootcamp that also comes with 1-1 mentoring, as well as countless other resources that will help you achieve your goals.
All products are available Here (insert 24/7teach.org) and you can use code NALLY247 (insert your code) to receive a special discount from me!
If you're interested in learning more about our other products, please let me know and I'll be happy to send you more information!
Best wishes,
[Your Name]
A very popular way to earn trust with your customers is to tell them a story about HOW you found the company you’re marketing for, WHY you chose to market for them, and WHAT it did to change your life.
Here’s an example:
Subject: My Story: How [Product/Service] Changed My Life
Dear [Customer Name],
I wanted to take a moment to share my personal story with you and explain why I chose to partner with [company name] as an affiliate.
A few years ago, I was struggling with being unhappy at my job. I tried applying to other jobs but I never heard back and even though I tried building my portfolio on my own, nothing I tried seemed to work. I was feeling frustrated and hopeless until I came across the Instructional Design Bootcamp from 24/7 Teach. I was skeptical at first, but after doing some research and trying it out for myself, I was blown away by the results.
24/7 Teach’'s commitment to education really resonated with me, and I knew that I had to get involved. I became an ambassador and started promoting their products to others who were struggling with the same issues that I had faced.
Through my work as an ambassador, I've been able to help countless people overcome their struggles with leaving their job and achieving their goals. It's been incredibly rewarding to see the impact that this can have on people's lives, and I'm proud to be a part of this amazing community!!
If you click HERE (Insert link), you can browse the options that 24/7 Teach has to offer regarding leaving your job. You can earn an online certificate in Instructional Design like I did, or you can explore Web Design, Digital Marketing, or UX/UI Design! The possibilities are endless!
I truly believe in the power of 24/7 Teach, and I'm committed to helping others experience the same life-changing results that I have. If you ever have any questions or want to learn more about my experience with 24/7 Teach, please don't hesitate to reach out.
All my best,
[Your Name]
Using this Story Telling format, you can continue to write emails that a) tell your story and b) upsell different products that your organization has to offer. In order to learn how to write effective emails, revisit our lesson on copywriting.

5.4 Newsletters and Broadcasts

If you need to send a one-time email to your subscribers, aside from your automated emails, there are ways to do that as well!

Systeme.io

In Systeme.io you’ll follow these steps:

1) Go to Emails

2) Click on “Newsletters”

3) Click “Create”

4) Draft your email in the same way we showed you above

5) Choose the tags you’d like to send the newsletter to

6) Click “Save and Schedule” where you can either schedule it to go out at a specific time or send now!

Clickfunnels.com

1) Go to Marketing

2) Click on “Broadcasts”

3) Click “Create Broadcast”

4) Select a template or “Create from blank”

5) Draft your email and save

6) Click “Schedule Broadcast” and fill out information including editing the audience you’d like to send to

7) Choose “Immediately” or “Later” and follow the prompts to schedule.

Closing Assessment:

Select the Assessment button below to answer the following questions:

State two reasons why it’s important to collect emails from your leads.

Discussion Question:

1. Please answer the following question in the comment section below and interact with learners from around the world.

Create two email drafts in your automated email site that will go out to your leads when they opt into your funnel. Share them below for feedback.

2. Please read and reply to other learners’ answers in the forum. Your replies should offer new substantiated ideas or thoughtful questions.

Next Steps

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