Digital Marketing for Teens - Syllabus

Embark on a thrilling journey into Digital Marketing tailored for teens!

This bootcamp ignites a marketing-centric mindset, covering digital marketing essentials for online platforms and social media. Teens will develop skills through interactive lessons, hands-on projects, and real-world scenarios. No prior marketing experience is needed, just a passion for digital communication and learning!

Objectives:

• Understand core principles of digital marketing.

• Learn research techniques for market analysis.

• Develop skills in content creation, social media strategy, and online advertising.

• Complete a personal marketing campaign project.

• Gain insight into digital marketing career paths and opportunities.

Unit 1: Introduction to Digital Marketing

• Basics of digital marketing

• Overview of different digital marketing channels

• AI in marketing

Unit 2: Understanding Your Audience

• Techniques for audience analysis and segmentation

• Using tools for demographic and psychographic profiling

• Ethical considerations in marketing

Unit 3: Content Creation and Strategy

• Crafting engaging digital content

• Content planning and scheduling

Unit 4: Social Media Marketing

• Utilizing various social media platforms

• Strategies for engagement and growth

Unit 5: SEO Fundamentals

• Introduction to SEO techniques

• Understanding keywords and search rankings

Unit 6: Online Advertising and PPC

• Basics of pay-per-click advertising

• Creating and managing ad campaigns

Unit 7: Email Marketing

• Developing effective email marketing strategies

• Tools and techniques for successful email campaigns

Unit 8: Web Analytics and Reporting

• Using analytics tools to track performance

• Interpreting data for marketing insights

Unit 9: Mobile Marketing

• Strategies for marketing on mobile platforms

• Understanding mobile user behavior

Unit 10: Influencer and Affiliate Marketing

• Leveraging influencers in marketing campaigns

• Basics of affiliate marketing

Unit 11: Digital Ethics and Privacy

• Understanding ethical considerations in digital marketing

• Overview of privacy laws and regulations

Unit 12: Final Project: Integrated Digital Marketing Campaign

• Planning and executing a comprehensive digital marketing campaign

• Applying learned skills in a real-world scenario

Throughout the bootcamp, your teen would learn about different facets of digital marketing. The course would culminate in a real-world project or internship, allowing students to apply their skills and knowledge. This approach would ensure a thorough understanding of digital marketing principles, tools, and techniques, preparing teens for future opportunities in this field.

Program Options:

Bootcamp options include:

• The Essentials Group Program: Start Your Teen’s Career

• The Elevate Individual Program: Elevate Your Teen’s Career

• The 5 or 10-Month Advanced Program: Transform your Teen’s Career (with Apprenticeship Guarantee)

So what are you waiting for? Join us for an unforgettable learning experience and start your new career.