Lesson 5: Introduction to Sales Workshop Project
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Workshop Scenario:
Please think of yourself in the following scenario as you complete this workshop.
You recently joined an internship as a junior salesperson and feel slightly overwhelmed with your new tasks. Your boss, a senior salesperson, suggests you take an introductory workshop on sales. You agree and begin a search for the perfect workshop. After some research, you discover this one, which seems ideal for your situation.
In the last lesson, you learned the differences between selling to businesses and selling to customers. You also learned additional selling techniques.
In this final lesson, consider how you can prove you have the qualifications to be a superstar salesperson. You will also create a sales presentation to sell this workshop.
Are you ready to become our next 24/7 Sales Superstar? Let’s get started.
Lesson Objectives:
Learners will create a presentation on the sales techniques they would use to sell this Introduction to Sales Workshop.
Lesson 5: Sales in the Workforce and What You Need to Get There
How can you prove that you have qualifications?
Resumè
Salespeople typically include information about their education, work experience, and skills on their resumès. This may include:
Job titles and company names for past sales positions
Dates of employment
Responsibilities and accomplishments in previous sales roles
Sales metrics, such as quotas met and revenue generated
Training or certifications related to sales
Skills such as customer service, negotiation, and relationship building
Education show you have a relevant degree or diploma in a field such as marketing, business, or sales
Build and Use Your Network
Build a network of contacts in the sales industry, including other salespeople, business owners, and industry experts. This can be a valuable resource for finding job opportunities and getting advice.
Testimonials and References
Salespeople can provide references from previous employers, customers, or their network of contacts to attest to their qualifications and skills. There are a few ways that salespeople can get testimonials:
Ask for them directly: After a successful sale or a positive interaction with a client, ask them if they would be willing to provide a testimonial. This can be done in person, over the phone, or via email.
Incorporate feedback into the sales process: Use customer feedback forms or survey tools to gather client comments and feedback. You can then use these comments as testimonials.
Leverage social proof: Encourage satisfied customers to leave reviews on your website, social media profiles, or third-party review sites like Yelp or Google. You can also encourage your network to leave testimonials about how great it was to work with you.
Use case studies: Create a case study that highlights the results a customer achieved by working with you. This can be a powerful testimonial, providing specific, measurable results.
Show appreciation: Show your gratitude towards your clients by sending them thank-you notes and follow-ups and keeping in touch with them.
It is important to remember that testimonials should be an honest and genuine representation of your performance, and ask permission to use the testimonials before including them on your website or in other marketing materials.
What should I do to improve my qualifications?
Becoming a salesperson typically requires some combination of education, experience, and skills. Here are a few steps you can take to improve your qualifications.
Get a degree in a related field
While a college degree is not always required to become a salesperson, having one in a related field, such as business, marketing, or communications, can be helpful.
Gain experience
Look for internships, part-time, or entry-level sales positions. This will allow you to learn about the sales process, develop your skills, and make connections in the industry. Many companies offer on-the-job training for new salespeople.
Develop your skills
Sales is a skill that can be learned and developed. Learn about different selling techniques, methods, and strategies: study and practice communication skills, negotiation, and relationship building.
Get certified
Some organizations and professional associations offer certification programs for salespeople. This can demonstrate your commitment to the field and give you a competitive edge.
Keep learning
The sales field is constantly changing and evolving, so it’s essential to stay up to date with the latest trends and best practices.
Be persistent
Sales is often a numbers game, so be prepared for a lot of rejection. Stay motivated, and don’t give up. You’ll get better with time and experience.
Closing Assessment:
Now it’s your turn to show what you know.
Create a sales presentation to sell this workshop. Also, please answer the following questions in the presentation. Please include:
How would you sell it?
What techniques would you use to sell the product?
How would this product help to change the lives of your clients?
Step 1: Create a PowerPoint or Google Slides presentation to sell this workshop using the sales techniques you learned about in this workshop.
Step 2: Share with your family and friends for feedback.
Step 3: Share your lesson with us and receive your certificate of completion. We’d love to see what you’ve taken away from the workshop. Please upload your presentation and provide your takeaways.
Congratulations on completing our Introduction to Sales Workshop!
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