Lesson 3- Getting Started

 

Prefer to listen to this lesson? Click below.

Workshop Scenario:

Please think of yourself in the following scenario as you complete this workshop:

You recently signed up to be an ambassador with 24/7 Teach because you’ve heard about affiliate marketing and you know it can be incredibly lucrative. You have a job, but you want to explore affiliate marketing for some side income– especially since you’ve heard it only takes a few hours a day.

You are familiar with 24/7 Teach and believe in the value they offer, so it’s the perfect place to start. You have no marketing background, so you decided to take this training to give yourself the best chance for success.

In the previous lesson, you learned about 24/7 Teach and the products, services, and programs they offer their clients. You learned more about their ambassador program and how it can benefit you. Moving forward, it’s time to decide on a niche within 24/7 Teach and get all set up to start your affiliate marketing business.

Using 24/7 Teach as a starting point, we will teach you our tips, tricks, strategies, and hidden secrets to find success.

Your objective for today is:

Apply practical, hands-on activities, resources, and newly acquired skills such as creating a domain name.

Important Questions to Consider While Reading:

In order to be successful in this lesson, you must be able to answer these important questions.

  1. What niche could you market to within 24/7 Teach?

  2. How could you capture the attention of your audience within this niche?

Lesson 3: Getting Started

3.1) Your Brand

As an affiliate marketer, building a brand is essential to differentiate yourself from other affiliates and establish trust with your audience. A strong brand can help you stand out in a crowded market, build credibility with your followers, and increase the likelihood of them purchasing products through your affiliate links.

To build a brand as an affiliate marketer, there are some things you’ll need to focus on.

  1. First, it’s important to choose a domain name that you can use across all online platforms so that your audience recognizes you and what you value.

  2. Once you have that, you can start zoning in on your target audience a.k.a your niche.

  3. Finally, once you have your domain name and your niche, you’ll choose what you want to market.

Once you have these three things in place, you can focus on creating high-quality content that provides value to your audience, establishing a unique tone and style, and maintaining consistency across all channels, including your website, social media, and email marketing. Additionally, you’ll want a unique value proposition that sets you apart from other affiliates in your niche and reinforces your brand's message.

A strong brand takes time and effort to build, but it can pay off in the long run by increasing your influence and income as an affiliate marketer.

So, let’s get started!

Choosing a Domain Name

Choosing the right domain name is crucial for any affiliate marketing business. A domain name is your online identity and can impact your website's search engine rankings and brand recognition. Here are some tips for choosing a domain name for affiliate marketing:

Keep it simple and memorable: Choose a domain name that is easy to remember and spell. Avoid using complex words or phrases that may be difficult for users to remember or type into their browser.

Include relevant keywords: Incorporate relevant keywords into your domain name that reflect your niche and the products you promote. This can help improve your website's search engine rankings and make it easier for users to find your site.

Consider using your brand name: If you already have an established brand, consider using your brand name as your domain name. This can help reinforce your brand recognition and make it easier for users to find your website.

Avoid trademarked names: Make sure to avoid using trademarked names or phrases that may infringe on intellectual property laws. Doing so can result in legal issues and harm your reputation.

Check availability: Before finalizing your domain name, check its availability on various domain registration websites. You may need to consider alternative names if your preferred name is already taken.

Remember, your domain name is an essential aspect of your affiliate marketing business. Take the time to choose a domain name that accurately reflects your brand and niche, is easy to remember, and is available for registration.

Choosing a Niche

Zoning in on a specific niche is crucial when beginning affiliate marketing for several reasons:

Targeted audience: Focusing on a specific niche allows you to target a specific audience interested in a particular type of product or service. This allows you to tailor your content to their needs and provide value that is relevant to them.

Authority and credibility: By specializing in a specific niche, you can establish yourself as an authority in that area, which can build trust and credibility with your audience. This can increase the likelihood of them making a purchase through your affiliate links.

Lower competition: Specializing in a specific niche means that you are competing with fewer affiliates promoting similar products. This can make standing out and gaining traction with your target audience easier.

Better commission rates: Choosing a profitable niche with high-demand products can lead to better commission rates, which can increase your earnings potential as an affiliate marketer.

So how do you choose one?

  1. Research the market: Before you begin promoting products as an affiliate marketer, it's important to research the market you're interested in. Identify the products that are in demand and what your target audience is searching for.

  2. Choose a narrow niche: While promoting a wide range of products to reach a broader audience may be tempting, choosing a narrow niche can be more effective. By focusing on a specific niche, you can establish yourself as an authority in that area and build a loyal following.

  3. Be passionate about your niche: When selecting a niche, it's important to choose something you're passionate about. This will make it easier to create content and promote products, and your enthusiasm will be contagious.

  4. Consider the competition: It's important to research the competition in your niche and identify gaps in the market. Look for products that are underrepresented or not well-promoted, as this can give you an advantage.

  5. Stay up-to-date: The market is always evolving, so it's important to stay up-to-date on your niche’s latest trends and products. Subscribe to relevant blogs and newsletters, attend industry events, and connect with other affiliate marketers in your niche.

What do you want to market?

Once you've chosen your domain name and niche, it's time to decide which products you want to promote as an affiliate marketer. Here are some tips on how to choose the right products:

Align with your niche: Make sure the products you choose align with your niche and your audience's interests. This will make it easier to create relevant and valuable content and increase the likelihood of your audience making a purchase through your affiliate links.

Consider the demand: Choose products that have a high demand in your niche to increase the likelihood of generating sales. Conduct market research to identify popular products and trends in your niche.

Evaluate the commission rate: Evaluate the commission rate for each product to determine if it's worth promoting. Higher commission rates may be more attractive, but make sure to balance this with the product's demand and relevance to your audience.

Test the product: Consider testing the product yourself to ensure it meets your standards and aligns with your brand. This can also help you create more authentic and detailed content about the product.

Review the product's reputation: Check the product's reputation and reviews from other customers to ensure it's a quality product that your audience will be satisfied with.

3.2) Marketing Your Offer

Once you’re clear on your offer, you’re ready to start marketing! Go through these 7 steps and you’ll be making long-term commissions in no time.

7-Steps for Long-Term Success

  • Decide who your target prospect is.

    Identifying your target prospect is the first step to promoting your offer effectively. Research your niche and understand your ideal customer's needs, interests, pain points, and buying behavior.

  • Once you know who your target prospect is, you need to discover where they are hanging out online. Focus on social media platforms where your audience is most active and engage with them by sharing valuable content, commenting, and participating in groups and forums.

  • To get your target audience interested in your offer, you need to provide value and build trust with them by sharing helpful and relevant content that resonates with their interests and needs. Encourage them to follow you and interact with your content by asking questions, creating polls, and running contests.

  • Offering a free product such as an e-book, webinar, or checklist in exchange for their email address can be an effective way to build your email list and establish a deeper connection with your audience. Make sure the free product is aligned with your niche and provides value to your target audience. For example, if you are promoting 24/7 Teach’s adult bootcamps, you can offer the link to the free 7-day workshops in exchange for their email.

  • Creating a sales funnel that is designed to guide your target audience from awareness to conversion is crucial for promoting your offer effectively. Use compelling and persuasive copy, include social proof and testimonials, and offer bonuses and incentives to encourage them to click through your funnel. (We will build your funnel in the next lesson.)

  • Knowing which product will get your target audience their desired result is key to making sales. Remember, we are SOLVING PROBLEMS for our audience. Promote the product through social media and email marketing by emphasizing its benefits and unique selling points, and use scarcity and urgency tactics to create a sense of urgency.

  • To build a long-term relationship with your audience and encourage repeat purchases, continue to provide value through your content, email marketing, and social media presence. Offer exclusive deals and promotions to your email list, and regularly check in with your audience to understand their needs and feedback. By consistently engaging and providing value to your audience, you can build a loyal customer base and grow your affiliate marketing business. They may not purchase right away, but if you stay consistent it’s likely that they will down the road. Slow and steady wins the race.

Value Ladders

Value ladders in affiliate marketing serve as a crucial tool for both affiliates and businesses to maximize their revenue potential. A value ladder represents a strategic progression of products or services that gradually increase in price and value, enticing customers to ascend the ladder and make repeat purchases.

For affiliates, value ladders offer a structured approach to promoting products and earning commissions. By understanding the customer journey, affiliates can strategically recommend lower-priced entry-level products to initiate a relationship with potential buyers. As customers progress up the value ladder, affiliates can introduce higher-priced and more valuable offerings, earning higher commissions along the way.

From the business perspective, value ladders enable companies to optimize their sales funnel and enhance customer lifetime value. By designing a series of interconnected products or services, businesses can create upsell and cross-sell opportunities, allowing customers to upgrade or expand their purchases. This not only generates additional revenue but also nurtures customer loyalty and strengthens the brand-consumer relationship.

Value ladders also benefit customers by providing a clear path to their desired outcomes. Starting with an affordable product, customers can gain trust and confidence in the affiliate's recommendations. As they progress through the value ladder, they receive more comprehensive solutions, tailored to their needs, and are more likely to achieve their desired results.

The success of value ladders in affiliate marketing lies in their ability to align the interests of affiliates, businesses, and customers. Affiliates can earn higher commissions by promoting valuable products, businesses can increase their revenue through customer upsells, and customers can find progressive solutions that lead them to their desired goals. Affiliates can strategically guide customers up the ladder by understanding the power of value ladders, unlocking greater value for everyone involved.

Learning Checkpoint!

Click the button below to show what you’ve learned so far about Affiliate Marketing!

  1. How do you develop a brand? (Check all that apply)

  2. What do you think is the most important step of the marketing process?

  3. Do you think there is a value ladder within 24/7 Teach? Explain.

3.3) Marketing Strategies

Affiliate marketing requires a strong focus on marketing strategies to successfully promote products or services to an audience. Let’s take a look at some below!

High Income Skills

Here are three essential high-income skills and why they are important in affiliate marketing:

1) Lead Generation

Lead generation is a key marketing strategy for affiliate marketers. It basically means, how can we find prospective customers? Creating a lead magnet (a free asset or special deal offered to customers in exchange for their contact details) will help you build your email list. Building an email list and sales funnel helps you to capture leads and guide them through a sequence of products or services, resulting in higher conversion rates and revenue. Email marketing is an effective way to promote products to your audience, and a well-structured sales funnel can help you to upsell and cross-sell to increase revenue. We will talk more below and in the coming lessons about how you can use a sales funnel to build your email list.

2) Copywriting

Copywriting is another important strategy in affiliate marketing. Copywriting is the strategy of creating persuasive content for Marketing and Sales with the goal of generating conversions and sales. Good copywriting can attract and engage potential customers by conveying the benefits of the product or service in a persuasive manner.

Effective copywriting involves creating compelling headlines, using persuasive language, and highlighting the unique selling points of the product. By improving your copywriting skills, you can increase conversions and generate more revenue from your affiliate marketing efforts. We will talk more about strategies for writing successful ads below.

3) Sales and Presenting

Sales and presenting skills are crucial in affiliate marketing. As an affiliate marketer, you need to be able to present the product or service in a convincing manner, addressing the needs and concerns of your audience. Your sales pitch should be tailored to the specific needs of your target audience and should clearly convey the benefits of the product or service. By mastering your sales and presenting skills, you can increase your conversion rates and generate more revenue from your affiliate marketing efforts.

Funnels

Sales funnels are an important part of affiliate marketing and can significantly impact the success of your marketing efforts. In the next lesson of this training, we will walk you through HOW to build a sales funnel. But first, it’s vital to understand what sales funnels are and why they are used in affiliate marketing:

What is a sales funnel?

A sales funnel is a marketing strategy that guides potential customers through a series of steps designed to convert them into paying customers. The funnel begins with a lead magnet, a free offer that entices potential customers to provide their contact information. The lead magnet is followed by a series of emails or other content designed to build trust and credibility with the potential customer. The funnel ends with an offer for a product or service, which the customer can purchase.

Why are sales funnels important in affiliate marketing?

Sales funnels are essential in affiliate marketing because they provide a systematic approach to converting potential customers into paying customers. By using a sales funnel, you can effectively promote products to your audience, build trust and credibility, and increase conversion rates. Sales funnels also allow you to offer additional products or services to customers who have already made a purchase, increasing the lifetime value of each customer.

How can you create a successful sales funnel for affiliate marketing?

To create a successful sales funnel for affiliate marketing, you should begin by identifying your target audience and their needs. You can then create a lead magnet that provides value and addresses those needs. Your follow-up emails or other content should continue to provide value and build trust with your audience. When promoting the product or service, make sure to highlight the benefits and unique selling points, and include a strong call to action. A call to action is an action you’re asking your customers to make. Examples of a good call to action could be “click this link” or “subscribe below.” You should also consider offering additional products or services to customers who have already made a purchase to increase the lifetime value of each customer.

Copywriting

Recall: Copywriting is another important strategy in affiliate marketing. Copywriting is the strategy of creating persuasive content for Marketing and Sales with the goal of generating conversions and sales. Good copywriting can attract and engage potential customers by conveying the benefits of the product or service in a persuasive manner.

Effective copywriting involves creating compelling headlines, using persuasive language, and highlighting the unique selling points of the product.

Here are some examples and templates of good copywriting in advertising:

  • Nike's "Just Do It" campaign is one of the most famous examples of great copywriting in advertising. The slogan is simple and memorable, and it inspires action and determination. The tagline is accompanied by powerful images and videos that showcase the brand's message and ethos.

    Key Takeaways:

    -Keep it simple and memorable

    -Use action-oriented language that inspires determination and motivation

    -Accompany the copy with powerful visuals that reinforce the message

  • Apple's "Think Different" campaign is another great example of effective copywriting. The slogan celebrates creativity and innovation and positions Apple as a brand for those who think outside the box. The campaign featured a series of powerful ads with iconic figures like Albert Einstein, Mahatma Gandhi, and Martin Luther King Jr.

    Key Takeaways:

    -Celebrate the values and aspirations of your target audience

    -Position your brand as a symbol of those values

    -Use powerful imagery and storytelling to connect with your audience emotionally

  • Coca-Cola's "Share a Coke" campaign is a great example of how personalization can enhance the effectiveness of copywriting. The campaign replaced the Coca-Cola logo on bottles and cans with popular names and encouraged consumers to share a Coke with someone they care about. The campaign was a huge success and helped to boost sales and engagement.

    Key Takeaways:

    -Use personalization to make your messaging more relatable and memorable

    -Encourage social sharing and engagement by tapping into the emotions and aspirations of your target audience

    -Use a call to action that inspires action and creates a sense of urgency.

Tips for effective copywriting:

1) Understand Your Target Audience: To effectively connect with your target audience, you need to dive deep into their desires, pain points, and motivations. Conduct thorough research to uncover their demographics, interests, and needs. Utilize tools like surveys, interviews, and social media listening to gather valuable insights. Understanding your audience's challenges and aspirations will allow you to tailor your copywriting to resonate with them on a personal level.

  • Are you tired of struggling to find the perfect skincare routine that actually works? Say goodbye to dull, blemished skin and hello to a radiant complexion with our revolutionary skincare solution.

    We understand the frustrations you face when trying countless products that promise miracles but fail to deliver. That's why we've developed a skincare system that addresses your specific skin concerns and transforms your daily routine into a rejuvenating self-care ritual.

    No more guessing games or wasting money on products that simply don't work. Our scientifically formulated ingredients target acne, uneven skin tone, and signs of aging, providing you with visible results you can't ignore. Imagine waking up to a smooth, glowing complexion that boosts your confidence and makes you feel truly beautiful.

    But it's not just about the results – we also prioritize your skin's health. Our products are carefully crafted with natural, nourishing ingredients that replenish and protect your skin's barrier. You can finally embrace a skincare routine that not only transforms your appearance but also cares for your skin's long-term well-being.

    Don't let your skin woes hold you back any longer. Join thousands of satisfied customers who have discovered the power of our skincare system. Say goodbye to dull, problematic skin and embrace a radiant, youthful glow that turns heads and leaves a lasting impression.

    Take the first step towards unlocking your skin's true potential. Click the link below to discover the skincare solution you've been searching for. It's time to love the skin you're in.

2) Define Clear Goals: Before you start writing, establish specific and measurable goals for your copywriting. Determine the desired action you want your audience to take, whether it's making a purchase, signing up for a newsletter, or clicking on an affiliate link. Clear goals provide a sense of direction and enable you to focus your copy on driving the desired outcomes.

  • Are you ready to fuel your body with the best nutrition for optimal performance and results? Look no further than ProFit Nutrition, your trusted source for premium quality supplements and meal plans.

    With our scientifically formulated products and personalized meal plans, we've helped thousands of athletes and fitness enthusiasts achieve their goals and exceed their expectations. Whether you're looking to build lean muscle, shed stubborn fat, or enhance your overall performance, ProFit Nutrition has you covered.

    Take the first step towards your transformation today and enjoy an exclusive 15% discount on your first order! Our wide range of supplements, including protein powders, pre-workouts, and vitamins, are designed to support your unique needs and maximize your progress.

    Don't miss out on this limited-time offer! Simply click the link below to explore our products, add them to your cart, and enter the discount code PRO15 at checkout. You'll experience the ProFit difference and take a giant leap towards reaching your fitness goals.

3) Focus on Benefits: People are motivated by what they stand to gain. Highlight the benefits of the product or service you're promoting in your copy. Showcase how it can solve a problem, fulfill a need, or enhance the lives of your audience. Paint a vivid picture of the positive outcomes they can expect. By clearly articulating the value they'll receive, you'll capture their attention and generate interest.

  • Benefits of Our Travel Guides:

    1. Authentic Experiences: Our guides offer insider knowledge, allowing you to dive into the heart of local cultures, traditions, and cuisines. Connect with locals and gain a deeper understanding of the places you visit.

    2. Stress-Free Planning: We've done the research for you, handpicking the best accommodations, must-visit attractions, and off-the-beaten-path experiences. Save time and energy by following our curated itineraries.

    3. Unforgettable Adventures: Discover thrilling activities and adrenaline-pumping excursions that will leave you with lifelong memories. Whether it's hiking through lush rainforests, snorkeling in crystal-clear waters, or embarking on a wildlife safari, we've got you covered.

    4. Personalized Recommendations: Tailor your travel experience to your preferences. Our guides provide a range of options, ensuring you can choose the activities and attractions that resonate with you the most.

    5. Insider Tips and Savings: Benefit from our insider tips on getting the best deals, avoiding tourist traps, and experiencing hidden gems that are often overlooked. Maximize your travel budget without compromising on quality.

4) Craft a Captivating Headline: The headline is your copy's first impression, and it plays a crucial role in grabbing the reader's attention. Create a compelling headline that intrigues, arouses curiosity, or addresses a specific pain point. Make it concise, impactful, and promise a solution or benefit to entice readers to continue reading the rest of your copy. Experiment with different headline variations to find the one that resonates best with your audience.

  • “Revolutionize Your Morning Routine: Wake up Refreshed and Energized with our Life-Changing Sleep Solution!”

5) Develop Persuasive Content: To persuade your audience, your copywriting must engage their emotions and build trust. Utilize storytelling techniques to create a compelling narrative that resonates with your audience's experiences and aspirations. Incorporate relatable examples, vivid language, and sensory details to evoke an emotional connection. To enhance credibility, integrate relevant statistics, testimonials, or case studies that demonstrate the effectiveness and value of the product or service.

  • Are you tired of feeling fatigued, sluggish, and disconnected from your own vitality? Imagine waking up every morning with boundless energy, a clear mind, and a renewed zest for life. It's time to take charge of your well-being and embark on a transformative journey towards optimal health.

    Introducing [Product Name], the revolutionary solution that combines the wisdom of ancient healing practices with cutting-edge scientific research. We believe that true health is not merely the absence of illness, but a harmonious balance of the mind, body, and spirit.


    Don't settle for mediocrity when it comes to your health. Embrace the transformative power of [Product Name] and embark on a journey towards optimal well-being. Countless individuals have experienced the life-changing benefits of our product, and now it's your turn.

    But don't just take our word for it. Here's what our satisfied customers have to say:

    "[Testimonial 1]: Since incorporating [Product Name] into my daily routine, I've experienced a surge of energy and mental clarity that I haven't felt in years. It's truly life-changing!"

    "[Testimonial 2]: I was skeptical at first, but [Product Name] has exceeded my expectations. Not only did it strengthen my immune system, but it also helped me manage stress better. I feel like a brand new person!"

    Join the ranks of individuals who have transformed their lives with [Product Name]. Click the link below to order your supply today and experience the power of holistic health!

6) Utilize Calls-to-Action (CTAs): A strong call-to-action guides your readers on the next steps to take. Clearly direct them towards the desired action, whether it's clicking on an affiliate link, making a purchase, or engaging further with your content. Place strategic CTAs throughout your copy to encourage conversions. Make the CTAs visually stand out using contrasting colors, buttons, or underlining. Ensure that your CTAs align with your objectives and clearly communicate the value or benefit of taking action.

  • Are you ready to elevate your style game and turn heads with fashion-forward outfits? Look no further than [Fashion Boutique], your ultimate destination for chic and trend-setting clothing. Step into a world of exquisite designs, curated with impeccable taste and attention to detail.

    From elegant evening gowns to sophisticated casual wear, our collection offers something for every fashion enthusiast. Don't wait another moment to transform your wardrobe. Discover your new favorite pieces and embrace your unique style today. Like this post, share this post, and visit our website to experience fashion excellence firsthand!

Remember, effective copywriting is a continuous learning process. Constantly monitor and analyze the performance of your copy to identify what resonates best with your audience. Adapt and refine your approach based on the insights gained, and always strive to create compelling, persuasive copy that drives engagement and conversion in your affiliate marketing efforts.

In Conclusion:

Affiliate marketing is an easy way to make extra income. Anybody can do it, and you don’t need a degree or any experience to get started. However, knowing certain high-income skills and strategies for success will help set you apart from the rest. Commit to this training, implementing the things we show you along the way, and we guarantee you’ll see success.

Closing Assessment:

Select the Assessment button below to answer the following questions:

  1. What niche could you market to within 24/7 Teach? Explain why.

  2. In your own words, what is a lead magnet? What is something you could use as a lead magnet in your niche?

Discussion Question:

1. Please answer the following question in the comment section below and interact with learners from around the world.

  • Choose a domain name. This should be something NOT niche-specific so that you don’t have to change it if you change what you’re marketing. Something generic that aligns with your brand will do.

  • Then, watch the video tutorial and create a domain using godaddy.com. Tell us about your experience below. What challenges did you have? How do you feel about your domain?

2. Please read and reply to other learners’ answers in the forum. Your replies should offer new substantiated ideas or thoughtful questions.

Next Steps

|

Next Steps |

 

Course Created by: Samantha Nally, Laura Campion, Jan Deniece de los Reyes, and Rimandeep Kaur

 
24/7 Teach5 Comments