Module 3: 24/7 Teach Superstars are Advocators
Developing as Advocators by mastering LinkedIn
Directions: Please watch the video. As you go through the module, complete all activities.
By The End Of This Module, You Will:
Explain the role and responsibilities of representing 24/7 as an ambassador.
Complete the social media task list with 100% accuracy to demonstrate their understanding of ambassador duties.
Revise a post into a NYT-worthy version, self-evaluated for relevance, depth, and engagement.
Create a LinkedIn self-advocacy post that highlights their expertise, values, and alignment with 24/7 Teach’s mission.
3.1 Is Your Post New York Times Worthy?
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Here at 24/7 Teach, our company mentality is to post quality content with value.
Imagine that The New York Times printed all of your social media posts on its front page. Would they print it if it wasn’t high quality and didn’t provide value to its readers? Absolutely not.
Whether working on projects or sharing successes, team members should always share their best work. After all, one never knows who might see that post—it could result in a job offer.
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Engaging and Thought-Provoking Content: The post should offer valuable insights, reflect deep thinking, or provide a unique perspective on relevant industry topics.
Well-Written and Professional: Use clear, concise language with proper grammar and punctuation, maintaining a professional tone while being approachable.
Supported by Data or Real Examples: Include facts, data, or real-life examples to back up your points, adding credibility and making the post informative and trustworthy.
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Increases Professional Visibility: Regular posts keep you top of mind for your network, helping to expand your reach and attract opportunities from potential employers, collaborators, or clients.
Builds Credibility and Thought Leadership: Consistent, high-quality posts showcase your expertise, helping you establish yourself as a knowledgeable and trusted professional in your field.
Strengthens Networking Opportunities: By engaging with others’ posts and sharing your own, you foster meaningful connections, making it easier to network and build relationships within your industry.
3.2 The Brand Ambassador Role
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24/7 Teach encourages every team member to develop advocacy skills as a Brand Ambassador. In this role, you will create value for yourself, your teammates, and the organization.
By posting regularly on social media, Brand Ambassadors:
Forge stronger team relationships
Increase visibility to employers
Build self-confidence
Promote 24/7 Teach’s brand
Social Media Expectations
Timing:
Minimum of 2 x week
Minimum of 1 LinkedIn or X (Twitter) post
Content:
Post 1: Promote work on a current assignment, asking for feedback and encouraging discussion.
Post 2: Comment on a 24/7 Team member’s post.
Posting more than twice per week is recommended, but optional.
Knowledge Checkpoint
Pause & Reflect
Revise the following LinkedIn post to make it more professional and impactful, ensuring it meets New York Times-worthy standards. When revising, focus on the following criteria: relevance, depth, and engagement.
3.3 Tips for Social Media Posts
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Share your 24/7 Teach journey.
Showcase your current project and discuss its impact.
Reflect on things that you have learned.
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Share an insightful 24/7 Teach article.
Offer feedback on a teammate’s post.
Create a blog post highlighting a teammate’s outstanding work.
3.4 Social Media Tasks
Click the links below to follow us on social media and connect with us. Then complete the checklist.
Social Media Links:
Social Media Task Checklist
Place a check in each box below after completing the task.
Apply
Create a LinkedIn post that showcases your expertise, core values, and how they align with 24/7 Teach’s mission. Your post should be clear, engaging, and professional, and it should reflect the following:
Expertise: Highlight one key area of expertise you currently possess.
Values: Share one or two personal values that guide your work and approach in your professional life.
Alignment with 24/7 Teach: Explain how your expertise and values align with 24/7 Teach’s mission and how you contribute to its goals.
Module Wrap-Up
Answer the question, typing your answer in the Comments box below. Then respond to other members’ comments with thoughtful remarks or fresh perspectives.
How can regular activity on LinkedIn help you advance your career, and what type of content do you think best showcases your professional skills?
Read other members’ comments and respond with thoughtful remarks or fresh perspectives.
or try a prompt below!
