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Introduction to Digital Marketing
Lesson 6 of 6

Lesson 6

Workshop Project: Developing Buyer Personas for 24/7 Teach Teen Programs

Introduction to Digital Marketing · 2 min read

Workshop Scenario:

Please think of yourself in the following scenario as you complete this workshop.

You’ve recently applied for a Junior Digital Marketing position with 24/7 Teach. The organization likes you and has given you a basic marketing project to complete before they hire you.

  • The project requires you to create buyer personas for their Teen Programs.

In order to complete the project, you will have to develop a buyer persona presentation that will be presented to the Vice President of Marketing.

Your objective for today is to develop three buyer personas for 24/7 Teach’s Teen Programs.

Prefer to listen to the Project Instructions? Click below:

Workshop Project:

STEP 1: Review lesson 5 from this workshop. and complete the project below. (LEARN)

STEP 2: Study and review 24/7 Teach’s Teen programs. Think about who would use the service and who would purchase the service. In some instances, it may be two or three different types of people.

STEP 3: Complete the Buyer Persona presentation for 24/7 Teach’s Teen Programs. Use the buyer persona template linked below. (DO)

  • Remember to name each of your personas, add an image, and make them as detailed as possible.

  • Make sure to add three questions that each individual persona would potentially ask about 24/7 Teach’s Teen programs.

    • Please exhibit conventional, good writing practices. You don’t have to be super-formal, but please use proper punctuation and spelling.

    • Triple-check your work regardless of how easy it may seem.

    • Be as detailed in your writing as possible to show that you understand the concepts.

STEP 4: Respond to the project email with your completed presentation. Your presentation can be in PDF, Powerpoint, or Google Slides format. (BE) (CREATE VALUE)

If you have questions about this project, please respond to the project email, and one of our Digital Marketing Mentors will respond.

Ready to be a Digital Marketer for real and become Career Ready?

Intrigued by a career in digital marketing? We have a Digital Marketing Bootcamp that will take you from a complete beginner to job-ready digital marketer. Interested?

Then simply click below to learn more.